Kimia Farma Apotek Expands with 9 New Concept Stores and a Focus on Health Services and Retail Transformation

Kimia Farma Apotek (KFA), a subsidiary of PT Kimia Farma Tbk (KAEF), has opened nine new concept pharmacies simultaneously on Friday, April 14, 2023. The company's CEO, Agus Chandra, stated that KFA will continue to expand its business and network across the country to provide healthcare products and services to the public.

The nine newly opened pharmacies are expected to generate a revenue of Rp 90 billion annually, and KFA plans to open more outlets in the future with a new spirit. In May, KFA will launch a new pharmacy in Pantai Indah Kapuk (PIK). KFA has introduced a new concept of pharmacy and merchandising, aiming to enhance the quality of healthcare services for the public.

KFA's new concept of pharmacy and merchandising will not only offer medications but also beauty products, baby & child care products, personal care products, health equipment, and other health-related products. With the new concept and image, KFA's customers will have a more comfortable and exclusive shopping experience. The company will provide a variety of healthcare products, and the new merchandising arrangement will enable customers to access their desired products easily.

KFA's services will be accessible online, and the company will also provide delivery services directly to the customers' homes. During the promotion period, Kimia Farma Apotek will provide free delivery services within a radius of 5 km. In addition to Apotek KF Sunter, eight other pharmacies were opened, including Apotek KF 555 Cidodol Jakarta, Apotek KF Express KM 260 Banjaratma Brebes, Apotek KF Rau Cilegon, Apotek KF Sungai Danau Banjarmasin, Apotek KF Alam Sutera 2 Tangerang, Apotek KF Kamonji Palu, Apotek KF 26 Diponegoro Surabaya, and Apotek KF Sultan Iskandar Muda Nagan Raya Banda Aceh.

According to David Utama, the CEO of PT Kimia Farma Tbk, KFA's retail transformation will make Apotek Kimia Farma the go-to place for people seeking quality, safe, complete, and diverse healthcare products. The company will prioritize the quality of its services and aims to accelerate healthcare services, including for patients with Badan Penyelenggara Jaminan Sosial (BPJS) Kesehatan.

KFA's transformation is a step forward for the company. Previously, KFA had a strong image as a pharmacy that provided medications, with the slogan "Ingat Obat, Ingat Kimia Farma" (Remember Medication, Remember Kimia Farma). However, the company has rebranded itself as "Ingat Sehat, Ingat Kimia Farma" (Remember Health, Remember Kimia Farma), emphasizing its commitment to providing complete and quality healthcare services.

The changes introduced by KFA will not only be evident in the nine newly opened pharmacies but will also be implemented in all Apotek Kimia Farma outlets across Indonesia, according to Agus. The company's focus on providing quality healthcare services will enhance its reputation and attract more customers in the future.